Press Release ExamplesNeed to distribute a PR?

Press release examples, taken apart.

Real releases from brands you know, each linked to its source. See why it works, then fill in a blank copy and download it.

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Three sourced releases to start with

Why these made the best list

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Real releases, blank templates and marked-up bad examples, in one list. Filter by type, industry or kind.

41 entries

What every example page gives you

  1. The release, from its source

    Every real example links to the page where the company published it. You see the headline as issued, the date, and short excerpts, not a copy of the whole thing.

  2. The reasons it works

    Each excerpt carries a note on what it does: what the headline leads with, what the first sentence answers, what the quote adds. Where a release gets something wrong, that is marked too.

  3. A blank of your own

    Every example ends in a prompt you can copy and a template you fill in on the page. Download it as a Word file or plain text and send it.

A guide for the parts you are unsure of

Format, headlines, quotes, boilerplate, AP style and sending, each with the questions people ask most.

Open the guide

Written it? Now it has to reach someone.

Three free and five paid distribution services, compared side by side, with what each is good for and what it is not.

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